As you can see from the title, I CREATED A NEW BRAND!  This isn’t a sub brand or anything relating to “SPhoto”.  This is a totally separate thing all run by me.  Of course it’s a Hawaii based brand since I live here in Hawaii, born & raised lol.  I’d like to properly introduce y’all to the brand.  I started this brand because not only did I want to own and wear my own apparel, but for those who don’t know, I’ve been in “the t-shirt game” ever since I start photography back in 2010.  I used to push photo designs under my “SPhoto” name for a few years.  Although I’ve had a few successes with some photo designs, but I realized it’s a bit difficult to sell those types of designs.  I won’t bore you with the details but creating “Made In Hawaii” is my new business venture.  I’ll be focusing more on typography and digital art types of designs from here on out.  Maybe a few photo designs will pop up here and there but only if it can relate to the current project that’s being worked on new apparel.

This day at the printing shop was the official start of production of the very first t-shirt design.  I stopped by the shop so I could document this for y’all to see what goes on behind the scenes, just in case you’ve never seen anything like it before.  My printer that I’m currently going through is a homie from high school so I know the printing is in good hands!

I’ve set this brand to officially launch on April 13th this year.  So be sure to stay up to date and follow my store’s instagram (@madeinhawaiisc) for current updates and upcoming drops.

Check out the rest of the photos and even video of what went on that day and more.  Also be sure to check out my online store to see the shirt!  Many more designs, colors, etc. will be on its way so keep a look out for those!